Like so many companies, it started with a simple idea. We wanted to choose the best brand in each category; for example Huggies nappies, Avent bottles etc.

We then made sure that our prices were an every day low price so that we could compete with retail specials and finally, we wanted to ensure that we could make this an easy, enjoyable process for busy new mums and dads.

The convenience of having your order delivered to your door was the simple idea! Online or phone ordering would make shopping with us a cinch!

Nappies Direct was a pioneer in the early days of online retailing setting up www.nappies.co.nz in 2002 when online retailing in New Zealand was still in its infancy.

Baby Show Auckland