Online promotion? You bet!
The biggest element in the Baby Show rebranding is this very
website - a completely new, online platform redesigned to
communicate more effectively with thousands of visitors before,
during, and after the show, and make your exhibition investment go
Utilise your own profile page within the site to promote your
specials, competitions, and new products, and to initiate two-way
conversations with your customers.
Email newsletters? Of course!
A cornerstone of our promotional programme every year is a
carefully timed series of email newsletters sent to our growing
Written with compelling information about the show and its many
features, these newsletters are an excellent opportunity to promote
your latest products, special deals, competitions, and more.
Send us your media releases for possible inclusion.
Social networking? For sure!
Mums, dads, and parents-to-be are going online in big numbers to
shop, chat, get advice, and share photos and stories. They're one
of the most web-savvy demographic groups and getting more so every
Connecting with these audiences online has huge potential for
your brand - this new website will help your company grow its
online presence before and after the show and talk directly to new
We also use Facebook and Twitter to promote the Baby Show and
enable exhibitors to communicate directly with our friends and
This website and these social networking channels are essential
online tools that will help build bigger audiences for the shows
and ultimately promote your products and service.