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Auckland: 23 - 25 August 2013
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Exhibit 

The only show for your business

The Baby Show is the new brand of 'The Parent and Child Show', New Zealand's most successful parenting consumer exhibition since 1993. If your business provides products and services for pregnancy, new parents, babies, toddlers or pre-school children, this is where you need to be.

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Why become a Baby Show exhibitor?

Pregnant couples, new parents, and parents of young children are time-poor, stressed, and desperate for the products, services, and good advice they need to do their very best for their growing families. The Baby Show gives them the chance to find everything they're looking for in a single, low-pressure, family-friendly environment. That makes the Baby Show a golden opportunity to capture the parenting market and make new sales.

 
Connect with big crowds

Connect with big crowds

The Baby Show audience is refreshed every year as a new wave of ordinary people suddenly find themselves pregnant and often under-prepared for their new role. The show attracts consistently large crowds of young parents and parents-to-be, primed and ready to buy.

Make more sales

Make more sales

This event puts you in direct contact with thousands of potential customers and enables them to experience your products firsthand. No other marketing medium gets you face-to-face with so many qualified prospects at such a reasonable price - and helps you make more sales.

You get more bang for your marketing buck

You get more bang for your marketing buck

Your marketing dollar goes further at the Baby Show by enabling you to generate new sales leads, attract new customers, gather customer data, conduct market research, and ultimately drive sales - plus opportunities to network and keep in touch with industry trends.

Promote your business online

Promote your business online

As an exhibitor, you'll get your own profile page on this website, banner ads for your own website, and opportunities to post info to our Facebook and Twitter pages. Send us your media releases and we'll promote you on the exhibitor news section of this website.

Help spread the Baby Show love

Help spread the Baby Show love

We're establishing the Baby Show brand in Auckland first of all but our long-term goal is to bring it to Wellington and Christchurch too. If you would be interested in exhibiting in these cities, please let us know what show you're interested in.

The power of face-to-face marketing

Customers get the full story at exhibitions. They can pick up your product, test it out, ask you questions, compare and contrast, and purchase on the spot.

The Baby Show attracts more new customers than any other event in the sector and puts you in direct, face-to-face contact so you can make your pitch and close the deal.

No other medium drives your marketing spend further or gives you more opportunities to promote your brand, demonstrate your products and services, grow your customer databases and make new sales.

The power of face-to-face marketing
We want you to do great business

We want you to do great business

We help our exhibitors meet their business objectives at the Baby Show, including sampling, positioning, education, database-building, making sales and more. We're highly experienced at targeting this audience and can help you get the most from the Baby Show. The bottom line is: we're here to help you do great business.

Become an exhibitor

Convert stand visitors into repeat business

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The Baby Show will provide your business with growth opportunities, enhancing your ability to attract customers at the show, make face-to-face sales, capture customer interest after the show, follow up for more sales, and build ongoing brand awareness and loyalty.

 

Promotional campaign? Yes, indeed!

The Baby Show utilises the full range of promotional options available - including TV, radio, print, outdoor and online advertising - to refresh its audience year after year and support your investment.

Carefully targeted PR and marketing activities are deployed in the lead-up to the show to achieve maximum visibility and generate 'buzz' in the marketplace.

Send us media releases about your new products for potential inclusion in PR opportunities, including radio and magazines.

Talk to us about getting involved

Promotional campaign? Yes, indeed!
Online promotion? You bet!

Online promotion? You bet!

The biggest element in the Baby Show rebranding is this very website - a completely new, online platform redesigned to communicate more effectively with thousands of visitors before, during, and after the show, and make your exhibition investment go further.

Utilise your own profile page within the site to promote your specials, competitions, and new products, and to initiate two-way conversations with your customers.

Email newsletters? Of course!

A cornerstone of our promotional programme every year is a carefully timed series of email newsletters sent to our growing visitor database.

Written with compelling information about the show and its many features, these newsletters are an excellent opportunity to promote your latest products, special deals, competitions, and more.

Send us your media releases for possible inclusion.

Email us your latest news

Social networking? For sure!

Mums, dads, and parents-to-be are going online in big numbers to shop, chat, get advice, and share photos and stories. They're one of the most web-savvy demographic groups and getting more so every year.

Connecting with these audiences online has huge potential for your brand - this new website will help your company grow its online presence before and after the show and talk directly to new customers.

We also use Facebook and Twitter to promote the Baby Show and enable exhibitors to communicate directly with our friends and followers.

This website and these social networking channels are essential online tools that will help build bigger audiences for the shows and ultimately promote your products and service.

Follow us on Facebook Follow us on Twitter

Sponsorship opportunities? Oh yes!

Turbo-charge your promotional power with a sponsorship package tailored to hit your targets. A wide range of sponsorship options are available, including:

  • Naming Rights Sponsor
  • Category Partner - such as official car sponsor
  • Entertainment Stage - including signage and content
  • Seminar Theatre - including signage and content
  • Parents Room - including signage, product, and amenities
  • Door Prize

Discuss these and other options with us

Sponsorship opportunities? Oh yes!

What exhibitors say about the show

"You're never ever going to get that sort of contact, directly to your market, elsewhere: it's a no brainer isn't it? Where can you get return on investment like that."

– Steve Riley,
Nosefrida

"It's the Bathurst of pregnant women… there's just babies and children everywhere. With the product that we do, it just suits the market perfectly."

– Richie Watson,
Kiwi Living Ltd.

"Great show, great chance for our customers to come and view our products first hand, as we are located Pukekohe and is a long way out for alot of people to come."

– Karen,
Baby Trenz

"If you've got a product that is relevant to a pregnant woman or babies or children, then this is the place to be."

– Kate Meads,
The Nappy Lady

We attract trade visitors too

Although the Baby Show is not a trade show, it is the biggest baby and parenting event in New Zealand and therefore attracts significant numbers of trade visitors along with the mums and dads.

Trade visitors include buyers on the lookout for giftwares, homewares, and new stock to add to the shelves of major retailers, plus early childhood educators, kindergartens, crèches, preschools, daycare centres, hospitals, and homecare providers.

Book your stand now

We attract trade visitors too
Grow your business with the Baby Show

Grow your business with the Baby Show

The Baby Show is a one-of-a-kind opportunity to help your business make great strides, not baby steps. Nowhere else gets you this close to large numbers of your customers keen to talk about your products, see them demonstrated live, exchange feedback, and buy.

Don't delay, talk to us today about becoming a Baby Show exhibitor and growing your business.

Become an exhibitor

Next steps

Tools & Support

Everything you'll need to get prepared, maximise your opportunities at show, and promote your products and services.

more info

Stand info & pricing

Choose from a range of stand options to suit your products and your budget.

more info

Stats & reports

Essential facts and figures about the 2011 show, including the results of visitor and exhibitor surveys.

more info

Subcontractors

We've got all the contacts in the industry to design and set up an appealing, crowd attracting stand.

more info

 
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Auckland: 23 - 25 August 2013
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