In the formative stage of life a baby’s brain can form more than 1 million new brain connections every single second, a pace never repeated again. That’s why the right food, stimulation & care or "eat, play, love" are essential to a baby’s brain development in the first 1000 days of life. Children get the best start in life when they spend their early years lovingly nurtured by engaged caregivers. Alongside nutrition and care, play has a vital role. 43% of children in low/middle income countries, almost 250 million children are at risk of not achieving their cognitive potential and delays are difficult, if not impossible to reverse. That's why UNICEF is committed to fostering the well-being of children everywhere with low-cost, high-quality early intervention programs that help little ones thrive and yield lifelong dividends. Come see us at the Baby Show to hear about the life-changing difference your donation can make for children around the world during the first 1000 days & beyond.