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Empowering mums through simple design.
To 'empower' is to assist mums in gaining freedom to meet their own needs while becoming stronger and more confident mothers.
Our 'simple design' provides mums with an easy way to cuddle their newborn - heart to heart.
The simplicity of the baby pouch means you can just slip on the top and pop baby in. It is designed to be worn all day and as there is no clipping, tying or positioning to get your head around, there's no need to watch repeats of youtube clips to get it on right!
The baby pouch is crafted out of stretchy soft materials to keep you both comfy, and when the baby's not in it the top functions as a simple breastfeeding singlet! The baby pouch makes it a little simpler, at a time when you mums need a little help.
We are strong believers in producing quality products. Making items that last means a cleaner planet for all. All of our clothing is manufactured north of Auckland, NZ and is made from predominantly organic materials.