The days of matching domes on a wiggly, crying baby are over!

MONDAY 28TH JULY 2014 is thrilled to be offering Magnificent Baby, a collection of high-quality and innovative infant’s wear at the Baby Show. Magnificent Baby makes parents and babies lives easier by making it possible to dress or change a baby in seconds using a Smart Closetm magnetic-fastening system.

“Changing a baby’s nappy or clothes can sometimes feel like you’re going eight rounds with an octopus!” says Lara Fleck, founder of “The multitude of press-domes certainly doesn’t make things easier and that’s why we are excited about Magnificent Baby and their innovative design.”

Based in New York City, Magnificent Baby was started by two Emory University college friends, Lauren Levy and Lawrence Scheer, now both new parents with their respective spouses. Before becoming a mum, Lauren had spent a lot of time with her nephew and realised how daunting it was to even get a bib on him. The concept for Magnificent Baby seemed so obvious, yet nothing was available on the market. Lauren, a former commercial real estate analyst, and Lawrence, an attorney, came together to create a product without hair-pulling and skin-irritating hook and loop tabs or cumbersome domes.

“We are so thrilled that moms and dads in New Zealand will have the chance to experience Magnificent Baby, “says co-founder Lauren Levy. “In addition to our Smart Closetm magnetic-fastening system, our collection also features a ‘no pull-over-the-head’ design which is perfect for dressing any wiggly, crying baby.”

Magnificent Baby’s innovative designs have been featured in major US media such as the Today Show, Good Morning America, The New York Times and People Magazine, and also recently in New Zealand’s OHBaby Magazine and Little Treasures Magazine. The collections are the winner of the JPMA Innovation Award and Huggies MomInspired Grant Award. Hollywood mums love the convenience of Magnificent Baby including Sheryl Crow, Jennifer Garner, Nancy O’Dell and Bethanney Frankel.

Magnificent Baby is committed to bring its clothing to market under the highest standards of quality and safety. Magnificent Baby is fully baby safety tested. All Magnificent Baby products are lead and phthalate free and certified to Oeko-Tex Standard 100 Requirements.

“Dads big man hands struggle with the domes on most outfits for Alice but he could get this outfit on quicker than I could” Laura from Auckland.

“The magnetic buttons made changing him at night a breeze just needed to line them up and they all clipped together for me” Germaine from Southland

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