Joolz – a premium, award-winning Dutch pram company – will launch the highly anticipated Joolz Hub, the most compact and lightweight pram model yet, into the Australian market.

Designed with inner city living in mind, the Joolz Hub is perfect for navigating narrow shopping centre isles and weaving through busy city streets, plus its compact size means storage is a breeze.

With the push of two buttons, the Joolz Hub folds up in one clean motion, allowing the lightweight and compact frame to be lifted or stored easily.

Joolz founder, Emile Kuenen, says the Australian market, particularly Sydney’s densely populated inner city and surrounds, is well suited to the innovative Hub design.

“Since launching the Joolz brand almost eleven years ago, the needs of parents have changed - many don’t have the luxury of spacious living with ample storage, so we engineered a pram that answers to this.

“We’ve been working for over ten years to create and perfect the Hub design. It has everything customers have come to know and love about a Joolz, in a more compact size.

“The Joolz Hub is about discovering the inspiring moments city life has to offer, helping parents and their bubs celebrate the beauty of urban living,” Kuenen says

The Joolz Hub comes complete with a seat, with the option of adding the Cocoon or Cot extensions for newborns, meaning the Hub can cater from zero to four years.

The Cot option is spacious and comes with a super soft, hypoallergenic and breathable mattress allowing baby bub to wiggle and stretch to their hearts content. It includes an extended sun hood, which comes with a transparent ventilation option, encouraging fresh, continuous air flow throughout the pram, controlling the baby’s temperature naturally. Once baby reaches six months old, the Cocoon option comes into play, perfectly embracing bub in a flexible flat or seated position.

Other standard Joolz Hub features include an extra-large sun hood with UPF 50 rated fabrics, large rear wheels, which guarantee a smooth ride over bumpy cobbles and uneven terrain, plus a large lower basket for storage and an extension carry strap.

The Joolz Hub is available in a range of three colours; Parrot Blue, Hippo Grey, and Nero, and all fabric components are made using organic cotton.

To preview the Joolz hub and experience all their products, visit stand F29 at this years Auckland baby show August 17-19, in conjunction with mummum store; providing the finest product you and your baby deserve.

RRP: From $1399

For more information visit | Instagram: @joolzaus #myjoolz