WEDNESDAY 16TH JANUARY 2019
When Hotmilk decided to use New Zealand’s plus size model Isabella Moore to front their latest 1-19 Mesemerize collection, they had no idea how positive the response would be. Stockists from around the globe were so enlightened to see Hotmilk product on real curves.
“Hotmilk’s new model Isabella is a breath of fresh air in our world of photoshopped ‘perfect’ models” says Little Miracles store owner Kerry Brennan. The pregnancy journey is hard enough without having to compare ourselves to super glamorous models.”
“There is a definitely a trend to use real models, however we didn’t see this as a reason for using Isabella. We made the decision based on our customers. We offer a huge size range in our bras from 8 -20 bands with A-J cups and it’s important that we show our bras on a variety of different shapes and sizes says Hotmilk Lingerie.
Isabella is a New Zealand soprano and plus size model who is currently home from her Opera studies in San Francisco, California. Her two passions are opera and promoting body positivity through modelling! Isabella has sung alongside some legendary opera singers through masterclasses, concerts and opera performances and has caused a stir in Hotmilk’s marketing that has been welcomed by mothers across the globe.
Michelle Radley Hotmilk Lingerie